Brand Identity & Logo

Before reading a single word on your website or your Instagram profile, a visitor already forms an opinion of your business from its visual identity: the logo, the colours, the typography, the consistency between every touchpoint. On the French Riviera, where entire sectors like hospitality, luxury real estate and high-end retail rely heavily on a polished image, a generic logo or a colour palette that shifts from one medium to the next is enough to plant doubt, even when the product or service on offer is excellent.

Our approach

We never start from a catalogue of logos to customise. Every project begins with an in-depth conversation about your business, your values, your target audience and your direct competitors, to understand precisely what should set you apart visually. From there, we explore several creative directions before converging on one we refine together with you, rather than presenting a single option from the outset. The goal isn’t “a nice-looking logo” — it’s an identity that stays legible and recognisable on a phone screen just as well as on a shopfront sign, packaging or a business card.

Why visual consistency genuinely changes the outcome

A strong logo on its own isn’t enough to build a professional image if the colours vary between your website, your social media and your printed materials, or if the typography changes from one document to the next. That inconsistency, even when subtle, sends a signal of amateurism that visitors often pick up on without being able to name it precisely — they “sense” something’s off without knowing what. A brand applied rigorously across every touchpoint (website, Google Business Profile, social media, signage, business cards), by contrast, reinforces brand recall and implicitly reassures on professionalism, which matters especially in sectors where image plays a direct role in the purchase decision.

Our process, step by step

The project starts with a discovery conversation about your business, your positioning and your local competitors, to pin down what your identity needs to express. We then propose several distinct creative directions, each presented with its own rationale and possible variations, so the decision rests on clear grounds rather than pure aesthetic instinct. Once a direction is chosen, we refine it based on your feedback until it fully fits. The project closes with delivery of everything you need day to day: the logo in every format required, a favicon, social media templates, and the brand guideline document that records the usage rules for you or any future provider.

What’s included

• Primary logo and variations (favicon, social media, monochrome)
• Colour palette and typography system defined for your sector
• Brand guideline document summarising the usage rules
• Rollout across your materials: business cards, email signature, social media templates
• Source files delivered in every useful format, so you stay free to evolve them

A foundation that strengthens the rest of your digital presence

A brand identity only earns its keep when it actually shows up everywhere your prospective clients encounter you. It’s the foundation we build your website design on, so the palette, typography and visual tone are consistent from the very first page. It also structures your social media presence, where a repeated, recognisable visual world reinforces recall far more effectively than posts with a shifting look. Handling brand identity ahead of these two projects avoids having to readjust everything once the site or accounts are already live.

Who it’s for

Businesses launching, rebranding, or whose current identity no longer reflects their real positioning — a logo put together quickly a few years ago, a palette that’s inconsistent from one medium to the next, or simply an image that’s aged faster than the business itself. It’s also the step worth taking before starting a new site build or redesign, so the web design rests on solid visual foundations rather than a logo that needs reworking under pressure. A particularly common need for perfume houses and craftspeople in Grasse, as well as high-end brands based in Monaco.