Web agency in Grasse

Grasse is recognised worldwide as the capital of perfume, its know-how added to UNESCO’s Intangible Cultural Heritage list in 2018. But behind the tourist visits to its historic houses lies a broader economic reality: a genuine perfume and fragrance industry, with companies selling internationally well beyond souvenir bottles. A website built for Grasse needs to speak to both audiences without blurring them together.

Grasse’s economic fabric

Grasse’s economy stands apart from the rest of the French Riviera because of the place perfume occupies in it. Historic houses like Fragonard, Molinard and Galimard draw significant cultural tourism, reinforced by the International Perfume Museum and a hillside medieval old town. But Grasse is also home to B2B fragrance and flavour companies — perfume creators, raw material suppliers, laboratories — whose clientele is professional and often international, searching online for information very different from a passing tourist’s. Add to that a fabric of shops and accommodation living off this dual tourist and industrial appeal, plus a growing light-industry and tech presence in the wider Grasse area.

Our support in Grasse

We adapt our approach depending on whether a business is a public-facing, tourism-oriented perfume house or a B2B fragrance-industry company. For the former, we emphasise imagery, storytelling around craftsmanship, and a smooth sales or tour-booking journey. For the latter, we favour a clear, professional site able to reassure a business clientele and rank well for precise technical expertise. Either way, we make sure the site stays fast and easy to find, whether the search is touristic or strictly professional.

Our services for Grasse businesses

Website design is the foundation of any serious online presence, whether for a perfume house or an industrial company. For brands selling perfume, cosmetics or related products, our ecommerce offering covers the online store, secure payment, and product presentation that matches the sector’s image. Brand identity work is especially strategic in Grasse, where positioning — luxury, craftsmanship, naturalness — needs to come through consistently on the website, packaging and social media. Local SEO remains useful for tourism-facing shops and accommodation, while our Google Ads campaigns deliver fast visibility, particularly for online sales or promoting perfume-house tours.

Why local SEO matters in Grasse

Grasse enjoys strong international name recognition, which drives significant search volume but also raises expectations: visitors look for an authentic experience and content that genuinely reflects the town’s know-how, not a generic site riding on its reputation. A complete Google Business Profile, detailed content on history and manufacturing methods, and regularly requested customer reviews make a real difference for houses open to the public. We cover this approach in our complete guide to local SEO on the French Riviera, which applies both to tourism-facing businesses and B2B companies in Grasse.

Sectors we support

Perfume houses and perfumers, fragrance and flavour-industry companies (raw materials, fragrance creation, contract manufacturing), artisan crafts, tourism-facing shops and accommodation, and professional services in the old town.

Our presence in Grasse

Based in Antibes, about 25 to 30 minutes’ drive from Grasse, our team travels on site for meetings that warrant it and provides equally thorough remote support by phone and video call. Get in touch for a first conversation, or book a discovery call directly to discuss your project.