Case study
From zero to dozens of enquiries a month, in three months
natationartistique.fr is an independent project that we design, build and grow ourselves — which lets us show you the results in full transparency, with no client confidentiality to preserve.
The project
Artistic swimming is a fast-growing sport in France, but the information around it stays scattered across club websites and the federation. natationartistique.fr was built to become a reference resource — an independent guide for beginners, parents and enthusiasts, with its own tools rather than a plain content showcase.
The challenge wasn't purely technical: in a niche market, starting with no name recognition, we had to build both an audience and solid Google rankings from scratch — and, above all, turn that audience into genuine enquiries, not just visits.
181
clubs listed in the interactive directory
17
regions covered across France
24
in-depth guides and articles published
What we built
A site designed as a product, not a brochure
Every element has a specific job — attract, retain, convert — rather than simply taking up space.
An immersive brand experience from the first second
A homepage designed to build trust within seconds — a strong visual, a clear promise, and fast access to the content that matters most to each type of visitor.
An interactive directory of 180+ clubs
A map of France, filterable by level and region, built from real federation data — the most useful tool on the site, and the one that generates the most enquiries.
A budget calculator that turns visitors into leads
Rather than a plain contact form, a free four-step tool that answers the real question every parent or beginner is asking: how much will this actually cost me?
In-depth guides instead of shallow content
Each guide covers its topic in full — up to 6,500 words — rather than a generic blog post. It takes longer to produce, but it is what Google and readers reward most durably.
The results
Three months of growth, between June and September 2026
Rounded figures, measured directly in Google Search Console — we don't share exact keywords or the precise traffic breakdown, but the trend and the order of magnitude are entirely real.
These results come purely from content and organic search — no paid advertising (Google Ads, Meta Ads…) and no social media were used.
Organic traffic — trend over the period
A simplified curve illustrating the real organic traffic trend — with no exact values or scale, to preserve the confidentiality of the underlying data.
+2,000
organic clicks over the last 3 months
Search Console — continuous growth since launch.
≈ 40,000
impressions on Google over the same period
Visibility that keeps growing every week.
Top 10
average position on target queries
On a site that is only a few months old.
Dozens
of new enquiries every month
Qualified contacts, not counting newsletter sign-ups.
Want the same result for your business?
This method — a site built as a genuine conversion tool — applies to any industry. Let's talk about your project.
